Wednesday, October 19, 2011

Old Navy and Ikea Response

When I started reading this article, all I could think about was why a person would take the time to write it.  I don't understand why they only targeted Old Navy and Ikea.  Yes, they are a good example of how stores draw us in and keep us there, but they are not the only companies that do this.  I love Old Navy and Ikea.  Every time I go to the mall, Old Navy is one of my favorite stores.  One year for my birthday my parents took me to Ikea.  Just because both of these stores strategize on how they keep their customers in the store, doesn't mean they should be criticized for it.  People that shop at these stores are mostly adults.  I'm pretty sure most adults can make decisions for themselves.  If an Old Navy employee hands them a bag, the customer is very capable of saying "No thanks, I'm just looking".  It's not rude and doesn't hurt anybody.  Even in Ikea there's no penalty for walking out the door with nothing in your hands.  It's all about self control.  Yes, I believe Americans don't have a lot of self control, but they will start to see the effects shopping has on their wallet.  Grown ups can make decisions for themselves.  I believe Old Navy and Ikea both set up their stores to make you want to buy something, but isn't that what a store is suppose to do?  The job of a store is to provide products so you can buy them.  If they kept products covered up what would be the point of the store?  In addition, it's not hard to be creative.  I know these stores don't sell very different products but why is that a problem?  If you don't like the product then don't buy it.  Nobody is making you buy a whole kitchen set up in Ikea.  You can mix and match with other stores, it's not a crime.  Overall I believe these two stores are doing a fantastic job of doing what they are suppose to do.